Marketing agency in Adelaide
New year, same problems (i.e: business owners banging their heads against a wall trying to figure out what they should be doing with your marketing.) We jest. But seriously, if you are banging your head against a wall trying to figure out what to do with your marketing, please let us know. We help businesses with their marketing strategy and specialise in content marketing to help increase your online presence, engage your customers and generate more leads with content that connects. We might be able to help! Check out our reviews.
Now back to the blog. We’re serving up the four biggest trendiest trends to look out for in 2023. Here we go…
Effortless and memorable transactions
Ever done online shopping? Of course, you have. Now, have you ever had an experience where finding what you want is super hard? Filtering products is hard. Checking out is hard. It takes like 20 clicks to check out. And when you finally get to your cart, the website goes cattywampus and makes it impossible for you to enter your shipping address. After 20 minutes you decide it is all too hard and give up.
This experience, my friends, happens more often than it should. Whether you’re a product or service-based business. Online or offline. Effortless transactions are crucial. And always have been. The only difference is that, in 2023, people will be way less forgiving and move on to the next best thing if your online user or customer experience is anything but SEAMLESS.
HOT TIP: take your business owner hat off and interact with your business as if you were a customer. Make note of what you do well and what needs improvement.
Make sure your website is optimised
If it is one thing you do in Q1, make sure your website is optimised. Optimised for mobile and optimised for a smooth and enjoyable customer experience. If you don’t invest in your website, you will absolutely lose customers.
Review your customer’s entire purchase journey and online presence
When last did you sit down with your team and map out your customer journey? The way customers search and choose businesses to spend their money with changes. So do the platforms they use. It’s wise to review your customer’s purchase journey regularly to ensure your brand is guiding them on a journey towards spending money with you.
- How easy are you to find online?
- Do you come up when people enter questions related to your product or service?
- Do you have reviews? Are they positive or negative? And if the latter, what are you doing to fix that?
- Do you have a social presence that engages your online community? Remember, if they know, like and trust you, they are more likely to buy from you. Social media is a great way to get people to like you.
- How easy is your website to use?
- How easy is it to make contact with your business or to purchase a product?
- If you’re a product-based business, how many clicks does it takes to check out? Do you offer a range of transaction platforms for your customers to use? Like Afterpay?
- When someone makes contact with your business, how smooth is the process to take them from enquiry to customer? What could be better?
Not sure if your online presence is good or bad? Let us know, we can help with a digital audit where we audit all your online assets and recommend improvements.
Make transactions authentic and transparent
With data privacy laws, it’s also important to be transparent about how you collect and use customer data.
Human connection and community
What is your business doing to sound and act more like a person? A person who listens, feels and respects their customers, just like a person would. The experience you create for your customers on and offline needs to be memorable. If it isn’t, they may not come back.
People want to buy from people, or from businesses who understand they are selling to a person’s unique set of fears, frustrations, needs and desires.
In business, it is easy to get caught up in day-to-day operations and forget that you have people with real problems to help. Make the time to reacquaint yourself with your most valuable customers.
- Who are they?
- Where do they live?
- What are their interests and motivations?
- Who influenced their purchase decisions?
- What are their fears, frustrations, needs and desires?
- What problems do they have and how can you help them with your product or service?
- Where do they consume their media?
Understanding your customers, and building a brand that acts like a human is essential if you want to thrive in 2023. For your business to succeed, you need to understand ‘your’ humans and your business needs to act like one.
Use social media to showcase your brand personality
Social media platforms like Instagram, Facebook and TikTok are the perfect place for you to showcase your brand personality. Remember, people like buying from people. So use your social media channels to bring your brand to life and to engage and connect with your audience.
Invest in community management
People want more than to buy from a business. They want to belong to a community. It’s for this reason that investing in a community manager to grow and manage your brand community is super important.
Content. Content. Content.
Content creators will play a key role in businesses’ marketing strategies. From user-generated content to original content on platforms like TikTok, content creators will help give your marketing the storytelling it needs to connect and drive transactions with your business.
Need help getting your TikTok account off the ground? Contact us about our TikTok done for you service.
*According to Markstein and Certus Insights, 70% of consumers want to know how the brands they support are addressing social and environmental issues, and 46% pay close attention to these efforts when making purchase decisions.
It’s time for businesses to step up and be part of something bigger. Donating to a cause you care about, not only makes you a wonderful human being but a business that people will want to buy from. For businesses to survive in 2023 and beyond, they need to think beyond their profit and contribute to social and environmental issues we face as a society.
About NINKI Content Marketing
NINKI is a boutique strategy and content marketing agency based in Adelaide, South Australia. We assist businesses with their digital marketing strategy and content marketing. To learn more about us or our services visit our website.