5 Christmas content ideas for your social media

5 Christmas content ideas for your social media.

As the big man in red always says, ‘tis the season to be jolly!’

Yes, Christmas is almost upon us once again. Who doesn’t love the sound of Christmas carols in the distance, or the smell of gingerbread cookies baking? Seriously, if you don’t. Get out. 

It’s time to decorate your social media with shareable Christmas themed content that engages your audience and delights your followers ???? But wait – you’re tapped out of ideas? No problem. Content marketing is our thang. So we’ve pulled together our top 5 Christmas content ideas for your social media. 


Get into the festive spirit

Nobody likes a Grinch during the festive season. But do you know what everybody does love? Puppies. Oh, and Christmas.

Get your social media pages into the spirit by decorating your profiles with fun holiday graphics and cute Christmas animations.

Update your profile pictures of you and your team with Santa hats. Change your site’s colours to more festive ones. Let your followers know that you are as excited for Christmas as they are.

Just remember to theme your graphics and decorations around your brand’s purpose to give it more impact.


12 Days of Christmas…

Or the ‘12 days of’ anything, really.

This is one of the great Christmas content ideas that can be applied to anything. Have a giveaway you want to promote? How about the 12 Days of Giveaways? Trying to sell some Christmas themed supplies? Try the 12 Days of DIY. Maybe you’re a restaurant looking to book out during the holidays. Give the 12 Days of Delicious Meals a go.

See? Anything can work if you use the ‘12 Days of…’ theme. And it’s super Christmassy. Win-win!


Read How to inject personality into your brand using social media


Cook <that plant based> turkey*

*Chanelle, Ninki’s Content Strategist, is a veggo so we’re not allowed to talk about Turkey (totes jokes)

Even if your business isn’t affiliated with the food industry, posting fun Christmas recipes is a great way to stir up some engagement on your social media.

It also shows that your brand isn’t just about selling – there are real people behind your company that love good food as much as your followers do.

Giving your followers something useful and valuable – like a recipe for a killer eggnog martini –  also encourages users to share that content, increasing your reach and brand awareness.  

Christmas gift ideas

Christmas is the time of giving, after all! So take advantage of this time to promote your business and support other local businesses too. Found a great gift idea from a local, eco-friendly company? Even better! 

Create posts and boards with unique, fun, and practical gift ideas. Choose gifts that look amazing to create scroll-stopping content.

But the really clever part? You can incorporate your own products into the gift guide. Mention why your product would make the ideal gift, and how your followers can purchase it from you.

Don’t forget that your gift collection can be promoted with Embed posts, tweets or pins on your website. 

Spread Christmas cheer with your stories

While your feed posts might be a little more business-related and ‘grown-up’, your stories are a great opportunity for you to have fun and engage with your followers.

Go on – let your hair down a little. Show your amazing human side.

Create Christmas themed stories asking followers what their favourite Christmas song is. Or what they’ll be eating for Christmas lunch. Ask anything you want – your stories will only last for 24 hours, so they won’t be permanently featured on your page.

But what if you don’t have a creative bone in your body? Or what if you just don’t have the time? Don’t stress – we got you.

The gang at Ninki has put together some Christmas story templates that you can use on your own page. And the best part? It’s completely FREE!

Download your free templates here

Need help with your content? Drop us a line HERE to discuss how we can take your content from MEH to MWAH!



Written By Chanelle