“Content is anything that adds value to the reader’s life” and email marketing is a great way to get your content in front of your existing and new customers. It’s all about the right message, to the right people at the right time. So what are the benefits of email marketing?
With free platforms like Mail Chimp and no print or postage costs, email marketing is good bang for your buck or better cheese for your sandwich as I like to say (just because I appreciate a good cheese in a sandwich)
2. Audience segmentation
No one likes blanket email. Email marketing allows you to segment your different customer audiences and target them with relevant messaging according to their taste, needs or stage of their purchase journey. Switch up the tone, imagery and call to action that is going to work best for that audience. Use your other marketing channels (like Facebook ad chart demographics) to see who your key audience segments are.
3. Build fans of your brand
If someone has signed up to your subscriber list, they’ve actually chosen to stay in touch/do business with you/want to be informed. How awesome is that! Because of this, you can be really creative to keep them engaged and lurving your brand.
4. Get some action!
Even though email marketing is the soft sell approach you can still have call to actions in your mailouts just like an ad. And you can track who clicked the call to action button in the email. Get them back to your site to browse, remind them to empty their cart or remind them to get in touch.
5. Easy peasy
Email marketing is relatively easy to set up and track (for smaller businesses anyway) Again, platforms like Mail Chimp make it super easy to set up campaigns and manage them. Keep an eye out for our next blog on main metrics to track the success of your campaign.
6. Instant results
Because we are constantly checking our email (personal and work) you typically see results for your campaign pretty quickly. You can create a sense of urgency for people to transact, book or contact you if you have a special. Make sure the subject line is clear and compelling so they open the email!
- Email’s ROI was 28.5% compared to 7% for direct mail – Chief Marketer
- Emails triggered by behaviour were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA
- For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor
Thinking of dipping your toes into the email marketing pool to keep in touch with existing customers? Get in touch with me today to discuss how I can help.