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Social media manager Adelaide: Why your business needs social media

Social media manager Adelaide

Back in the day, a good marketing campaign involved the telly, radio and a couple of billboards. Nowadays, if you want your business to grow and be successful, you’re gonna need a strong social media strategy. 

Traditional advertising can get pretty pricey. But when done right, social media can be extremely cost-effective and totally worthwhile. After all, 4.65 billion people currently use social media – that’s 58.7% of the global population

So why does your business need social media? Read on to find out.

Social media improves your brand awareness

Brand awareness refers to how familiar your target audience is with your brand and how well they recognise it in different situations. Pretty straightforward, yeah? So why is it so important? 

In the words of our founder, Chanelle, people don’t buy products, they buy brands. And brand awareness makes your audience aware of your brand and what you offer. When your followers know you, you can start to build trust and influence their decision-making process – getting you more sales and forever customers. Easy peasy. 

Social media gets your name out there for more people to see. If a social media user likes your post or comments on your reel, their friends will see your content. If that’s not a sure-fire way to increase your brand awareness, we don’t know what is. 

Download ‘Instagram Reels – The ultimate guide for brands and businesses’ here.   

Social media manager Adelaide

Social media increases your organic traffic 

On a budget? We hear you. Not every business has the dough to pay for advertising and Google Ads. That’s why you need all the organic traffic you can get.

Organic traffic is the term used for visitors that come to your website from a search engine, like Google or Bing, but that isn’t paid for. In a nutshell, organic traffic is FREE traffic. 

Increased brand awareness and adding links to your social media content will direct traffic organically to your website for FREE. Yup, you won’t have to spend a single penny. And the more high-quality, engaging and valuable content you chuck up on your socials, the more inbound traffic you’ll generate. Win-win.

Social media boosts your SEO ranking

SEO stands for Search Engine Optimisation. And in simple terms, it’s the process of optimising a website to make it easy for users to find on search engines. 

Think of SEO as a long checklist of everything your website needs to have to appear on the first page of Google. For example, a Robot txt. file, a site map, keywords and lots of content. There’s other things too, but you get the idea.

Google’s algorithms also take into account your business’ social metrics to help rank your website. You can update your blogs, optimise your content and backlinks, and add all the backlinks you want, but if your socials aren’t up to scratch, Google doesn’t want to know about it. 

So why is social media so important to search engines? Because only the strongest, most influential brands use social media. And brands like that are valued by the public. In Google’s mind, it’s only giving the people what they want. 

Social media manager Adelaide

Social media allows you to have a two-way conversation with potential customers 

Not sure which product to release next? Want to know what your buyers really think of your latest promotion? Don’t waste time sending our surveys that will never be filled out. A social media manager Adelaidecan help you get authentic answers instantly. 

Add poll stickers to your stories so your followers can choose between different options. Engage with their comments to discover how they feel about your brand. Even negative feedback can be beneficial – you can use these complaints to improve the experience of future customers, as well as show your followers how you handle unhappy buyers.   

Are you looking for a social media manager Adelaide? We can help! At NINKI Content Marketing, we’re a social media manager Adelaide that creates content to amplifies your brand story, increases your online presence and helps you build meaningful relationships with your customers. Contact us here to book your discovery call to find out how we can help grow your business.

Written By Kate