Meet Bailey, the Founder of Blue Capricorn Interiors
Founded by owner Bailey Basson in 2011, Blue Capricorn is at the forefront of South Africa’s interior design space. What started as a passion project soon bloomed into a full-service studio that now delivers expressive designs, stunning interiors and professional client-facing services.
Like most business owners, Bailey was posting to social media on the fly and didn’t feel like there was any planning or strategy in her content. Overwhelmed by digital marketing in general, and really needing help with social media, Bailey reached out to NINKI.
BAILEY DIDN’T HAVE THE TIME OR SKILL TO CREATE A PROPER SOCIAL MEDIA STRATEGY TO GROW HER BUSINESS
With the demands of running a full-time business, managing client communications and delivering exceptional interior design work, Bailey was understandably neglecting her social media platforms. Lacking the expertise required for successful social growth, and understanding that it could hugely benefit her business, Bailey turned to NINKI.
“I’m useless at social media and I’m not one to plan. NINKI has helped me turn around my social media. I don’t even have to think about it.”
NINKI INTEGRATED AN ORGANIC SOCIAL MEDIA GROWTH STRATEGY AND MANAGEMENT SYSTEM
NINKI designed a customised and dynamic strategy with room to move. Bailey’s strong vision for her business allowed us to create clear content pillars and engagement criteria that quickly transformed her social platforms and initiated organic growth from the outset.
We ensured Bailey’s personality and flair for visual design were integrated into every content piece produced, while allowing for flexibility within each month’s framework.
‘My business is my baby, so I’m very specific about how I want things to come across. NINKI got to know my business very well…they were just so wonderful and patient with me.’
BAILEY’S SOCIAL MEDIA REACH HAS INCREASED BY OVER 500%
Through competitor research, weekly engagement targets, on-brand content pillars and a consistent posting schedule, NINKI developed and implemented a thorough social media strategy for Bailey. In just a few years we saw a huge 525.1% rise in Instagram Reach and a 30.4% rise in Facebook Page Reach. Engagement and followers increased drastically across both platforms and quickly started to generate new client enquiries.
Today, Bailey has over 2,000 organic followers across Instagram and Facebook. Her social media continues to be her main source of enquiries which are directly linked with the content we produce and manage. Facebook Page Reach averages 1,487, while Instagram Reach skyrockets at an average of 44,835.
“NINKI has basically saved my business this year. I’ve seen a massive increase in followers and new clients through my social media.”