How to use TikTok for business – TikTok Agency Adelaide

TikTok agency Adelaide.

So, you want to learn how to use TikTok for your business? Great! You’ve come to the right place. 

NINKI Content Marketing specialises in strategy and content marketing. We’re talking TikTok content, Instagram Reels, social media management – anything that helps you build, engage and convert an audience. And in this blog, we are going to give you the rundown on how to use TikTok for your business. 

But before we do that let’s run through the basics…

What is TikTok?

TikTok is a video-sharing app where users can create short entertaining videos. The most important thing to know about TikTok is that people go there to be entertained. As a business, it is important for your brand to come up with creative ways to engage your audience. 

What makes a TikTok successful? 

This, guys, gals and non-binary pals, is the million-dollar question! And while everyone may have a different answer. We’ve put it down to visuals, audio and storytelling. 


Your video needs to have captivating visuals. They should hook the viewer and hold their attention till the very end. Although TikTok started off as a short-form video platform (short-form basically means short videos) you can now upload videos as long as 10 minutes! 

But remember, just because you can, it doesn’t mean you should. After all, people’s attention spans are a lot shorter than they used to be. So creating punchy and entertaining videos is the way to go. 

But if you’re doing a tutorial or interview, the 10-minute version will come in handy!


Audio and trends are the heart of the app. And while original content is always a good idea, picking up on trending videos and audio is important if you want to gain traction on the platform. TikTok’s Creative Center shares trending hashtags, audio and creators to keep you in the game.


Your marketing should always have a good story. Good storytelling is the key to good marketing. Share happy reviews from customers, videos of customers sharing their problems and how your product solved them, stories that inspire your brand’s community. Before you jump on the platform, we recommend you spend time fleshing out your strategy. Need help with that? Book a 15-minute discovery session with our TikTok Specialist.

While unique content is important, researching trends and getting ideas from others is totally okay. You have to start somewhere right?

How to use TikTok for business - TikTok Agency Adelaide

Three TikTok content ideas for your business

Creative juices dried up? Here are three ideas to inspire you:

Introduce your team

Pick a vibey track that reflects your brand personality and get videos of your team waving to the camera. Add text saying who they are and what they help your clients with. 

Office or workplace tour

A simple video showing your viewers where you work. If your place of work needs foot traffic, add text with a call to action inviting people to come and visit you.

Use client FAQs 

If you are looking for an endless supply of ideas, look at your client’s common FAQs and use those to create TikToks. You can answer the question with a voice-over if you don’t want your face to the camera, can add text answering questions or you can talk directly to the camera. 

How to use TikTok for business - TikTok Agency Adelaide

TikTok Agency Adelaide. Looking for someone to create your TikTok content for you? 

NINKI Content Marketing offers a Reels and TikTok-done-for-you service. We will shoot, edit and publish your TikToks for you. To find out more about this service book a 15-minute discovery call.

About NINKI Content Marketing

NINKI content marketing is a boutique content marketing and strategy agency based in Adelaide, working with clients all over the world. Visit our about us section to learn more about what we do.

Written By Chanelle