Website copywriter – Six reasons why it’s a good idea to invest in a good copywriter for your website

Imagn getting toa website that is so pourly written, you leaf and never return. 

See what we did there?

No need to imagine friends. There are loads of businesses who spend a lot of money developing beautiful websites only to be let down by their poorly written website copy. And we’re here to tell you that investing in a good website copywriter is just as important as investing in good website design. 

We know what you’re thinking. “I can write. I went to school for 10 years and Uni for three. Why can’t I just do it myself?” Well, you can, and we won’t stop you BUT just because you can write it doesn’t necessarily mean that you’re a good writer. 

Here are six reasons why it’s a good idea to invest in a copywriter to write your web copy.

A website copywriter makes your business look professional

Well written, grammatically correct, typo-free copy makes you look professional. You might be good at what you do, but people are pretty unforgiving when it comes to poor use of the English language. It could taint their impression of your business, and you wouldn’t want that, no Siree.

Good copy keeps people on your website for longer

Copywriters are skilled professionals who know how to write in a way that is informative, as well as engaging. Using psychological writing techniques and the art of storytelling, copywriters produce copy that keeps visitors hooked. 

Read: How to inject personality into your brand using social media

Hit your word count without waffling

Google favours websites that have at least 1,000 words on a page. That’s a lot of words. Copywriters are not only good writers, but excellent researchers. They’re able to flesh out your website copy without making it sound like you’re waffling on. 

A website copywriter is great at distilling your messages

Working with an external copywriter gives you perspective.  “I feel like I’m just going round in circles,” is something we hear from a lot of our clients. There is so much that they want to say about their business that they lose the key points that matter.  A good copywriter *cough* NINKI can simplify and distil your message making it clear and simple without losing its impact. 

Quality converts website visitors to customers

Quality content is the foundation of your website. Quality content informs, inspires and engages your visitors which can often result in them making contact with you.

Content helps your SEO (Search Engine Optimisation). SEO helps your website appear in Google searches. Producing quality content written by experienced copywriters will help your website appear in Google searches and help you build relationships with your customers. 

Written By Chanelle