Blog

What to look for in a marketing agency – Marketing Agency Adelaide

Marketing Agency Adelaide.

So, you’re fed up with the stress of doing your marketing and are ready to outsource your marketing to a professional – yay! Outsourcing your marketing is a wise decision. At NINKI we like to say, “just because you can it doesn’t mean you should”. While there are some marketing-related things that are okay to do on your own, there are some things you should not attempt (like running your own Facebook ads – eek! Don’t do that).

In this blog, we’ll share our advice on what to look for in a marketing agency. Whether you choose us or someone else, we hope that this blog helps you feel confident in knowing the right questions to ask to make your decision.

How do I know if I need a marketing agency?

Here are just some of the signs that your business may need a marketing agency:

  •  You are doing everything yourself and are burnt out or not seeing the results.
  • You have a good business product or service but have NO idea how to market it.
  • You have a small business but don’t have the resources to handle your marketing internally.
  • You have resources but they are missing skill sets required to achieve success. A lot of the businesses we work with have a small marketing team that have some gaps in their skills that we help fill.
Marketing Agency Adelaide
Marketing Agency Adelaide: Chanelle Le Roux

How do I find an agency that is right for me?

Word of mouth

Word of mouth is still a wonderful form of marketing. A good place to start would be to ask your friends or family who may have had a good experience with a marketing agency Adelaide.

Social media

As a business owner, you might already be following someone like NINKI for marketing tips and advice, who appeals to you.

Side note: this is the reason why it is important to stay active on your social media. Social media is a great way to stay top of mind. Someone may not need your services today but there may come a day where they do. And when they do, you want to make sure they are the first person they think of!

Google

Google, of course, is also a good place to start. That’s easy. But what next? Meeting and interviewing agencies is where it gets tricky.

Things to look for when looking for a marketing agency

Experience

This is really important. You want to make sure that the agency has plenty of experience in their field. This can be measured by time in the industry. Chanelle, our founder, has been in the industry since 2009. NINKI launched in 2018.

You can also assess their level of experience based on the complexity of the accounts or businesses they have worked with.

Reviews, testimonials and case studies

Make sure you ask for reviews, testimonials and/or case studies! What other people say about a business means a whole lot more than what a business says about themselves. At NINKI we offer potential customers the option to speak to one of our existing customers to share their experience and results.

Portfolio or examples of their work

Ask for live/published examples of their work. Preferably examples from your, or a similar, industry. While we’re here, you may as well check out Happenstance Gin and Adelaide Outdoor Kitchens. We manage their social media and are pretty chuffed with them.

Certifications and credentials

This isn’t essential, but it’s an added bonus. If you intend on running paid ads, we strongly suggest finding an agency who is Google and Facebook certified. At NINKI, we all have degrees in marketing and communications.

Chanelle, our founder, has a degree in Communication Science. 

Marketing Agency Adelaide
Marketing Agency Adelaide: The girls from NINKI

What questions should you ask your potential marketing agency?

Knowing the right questions to ask can help you uncover answers you need to make a decision that is right for you and your business.

Here are some questions to ask your potential new marketing agency. Bear in mind, some of the answers to these you may be able to find on their website.

  • How long have you been in business?
  • What are some key examples of results that you have driven for your clients?
  •  What does your onboarding process look like?
  • What will the monthly management of my account look like?
  • Will I receive reports showing results and if so, how frequently?
  • How soon will I start seeing ROI and how do you measure this?
  • What services do you offer and what are the deliverables in each of those services?
  • Is there a minimum commitment or any lock in contracts?

SIDE NOTE: NINKI has a three-month minimum commitment but no lock in contracts. We prefer not to lock clients into a contract as if the relationship is not working for you or us, we want the flexibility to part ways.If you’re looking to partner with an agency to take care of your marketing, we’d love to help. Go ahead and book a discovery call today. NINKI specialises in strategy and content marketing. Should you be looking for website or paid ads stuff, we can point you in the right direction. We have built up a network of exceptional web developers and paid ads specialists.

If you’re looking to partner with an agency to take care of your marketing, we’d love to help. Go ahead and book a discovery call today. NINKI is a Marketing agency Adelaide that specialises in strategy and content marketing. Should you be looking for website or paid ads stuff, we can point you in the right direction. We have built up a network of exceptional web developers and paid ads specialists. 

Written By Chanelle

STRATEGIST, COPYWRITER, CONTENT MARKETER AND EXCELLENT GIN DRINKER